Knowledge of your company’s background and philosophy are an essential basis for Web Design Agencies to prepare a strategy to meet your specific needs. The more information you can provide the better.

For more details download your free template which include explanations and a sample brief.

Name
What is your company called?

Established
What year were you established?

Location
Where do you do your business?

Products / Services
What products or services do you offer?

U.S.P.
What is your unique selling point and what makes your company stand out from the crowd?

Ethos
What is your company ethos and mission statement?

Competitors
Who are your 5 main competitors (please include URLs)?

Logo
Do you have a logo?

Branding
Do you have any company branding?

Additional information
Any other information on your business you already have including marketing content, how customers buy from you, and a current website (if applicable) will be helpful

For Web Design Agencies to develop the most effective way to deliver a website to meet your requirements they need to know what you’re looking to get out of your new website and what solutions you are looking for.

Purpose
What is the purpose of your new website?

Solutions
What solutions will your new website provide?

Budget
What is your budget for your new website – you can provide a range?

Timescales
When do you need the website to be launched?

Due Date
Is the due date/deadline for launch hard or soft?

During the discovery phase Web Design Agencies will develop what features your website will need. To get started please detail as many of the features you envision for your new website.

Content Management
Do you need a content management system to update content yourself?

User System
Will there be a user system and if so what for?

Pages
List the pages and features you’d like on your new website?

Features and Integrations
Are there any other features you’d like on your website?

Progressive Web Apps
Do you need your website to behave like an app?

Desktop or Mobile
Is your new website mainly for mobile or desktop users? 

Look and Feel
What look and feel are you after?

Examples
What are some examples of websites you like the look and feel ok?

Professional content including images and text plays a major role in the success of your new website. The more content you have ready to go, the more efficient and effective the website development process will be.

The discovery phase will include reviewing what content you have already and what content still needs to be created.

Web Design Agencies can help you write content and can help source audio, photos, graphics and imagery. They can also usually provide audio recording, photography and videography services themselves or through third parties.

Status
Do you have content created already?

Overview
What types of content will be on your website?

Text
Do you need help writing content?

Media
Do you need help sourcing photos, graphics video or audio?

Improvements
Do you need help making your content more professional?

Marketing is a crucial step in making sure your new website can fulfil its potential. There are a range of marketing options for websites, and Web Design Agencies can help with most, if not all of them. It is also just as crucial to be able to review marketing strategies and their success with tools such as analytics.

Strategy
What is your marketing strategy?

Requirements
What do you need from your marketing strategy?

 S.E.O (organic)
Do you need help with organic Search Engine Optimisation (S.E.O)?

S.E.O (paid)
Do you need help with Pay-Per-Click advertising?

Social Media
Do you need help with social media promotions?

Mailing list
Do you need a mailing list / newsletter service setup?

Analytics
Do you need help with reviewing analytics?

Additional Marketing
Do you need physical marketing material such as signs, posters, business cards, leaflets or brochures?